TRADITIONAL MARKETING
"Spray and Pray": Just put an ad in a newspaper, or a TV, or radio, and hope you will get a response.
"One and Done" visits: Brands used to get traffic to their site, and that was it.
95% don't convert: Only a small percentage of visitors turn into customers.
MODERN MARKETING
Targeted: Only pay for ads who get clicks. Target to who you want to reach. Learn more about Pay-Per-Click.
Nurture visitors to customers: Now, most visitors need to be informed, educated and sometimes entertained. Learn about Marketing Automation.
Learn from each click: Now you can learn from each visitor, and improve constantly. Learn more about Conversion Rate Optimization.
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TESTIMONIALS
"Modern Marketing made a huge difference. We feel like we've moved from the 20th century to the 21st"
Jacqui M.