Software to help you run email campaign and customer journeys.
Marketing Automation isn't having a robot run your marketing. Marketing automation is setting up a series of such as email, landing pages which has a flow and is based on triggers and actives. You can use a whiteboard-style drawing of a campaign.
GO BEYOND EMAIL NEWSLETTERS
Marketing automation software helps you get the right message to the right potential customers at the right time. Traditional marketing was batch and blast. This is targeted.
THE RIGHT PEOPLE
Customer Marketing automation means sending the right message to the right group of people. for instance, students would get a different series of welcome emails to seniors.
AT THE RIGHT TIME
A fancy way of way of saying getting visitors to turn into customers by staying in touch with them as they go on their buyer journey, from finding our about you, to deciding to buy. This often takes the form of a email series, for example welcoming a customer on-board, or educating a potential customer.
SETUP AUTOMATIC CAMPAIGNS
When a user signs up, they can receive an automated sequence of emails educating about how to grow their business. If they click through on the emails, or visit the website, this information can change the next email they receive.
"Smart campaigns have helped us nurture potential customers and then hand them over to sales ."